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The story behind Adidas Ultraboost Parley running shoes

Good for the oceans

The Adidas Ultraboost Parley running shoes are created with yarn made in collaboration with Parley for the Oceans. Some of the yarn features Parley Ocean Plastic which is made from recycled waste, intercepted from beaches and coastal communities before it reaches the ocean. Parley is the space and network where creators, thinkers, and leaders come together to raise awareness for the beauty and fragility of the oceans and collaborate on projects that can end their destruction. By teaming up with Parley, Adidas single-handedly prevent 11 bottles from entering our oceans, with each pair of Ultraboost created. By intercepting plastic waste on the beaches and creating long-lasting products, Adidas have been able to save the oceans from further plastic pollution. Teaming up with Parley for the Oceans is just one way in which Adidas plan to avoid plastic use, intercept plastic waste and help redesign the plastic economy.

Watch the promotional video below:

One thought on “The story behind Adidas Ultraboost Parley running shoes

  1. What a great initiative by Adidas. Hope other companies follow suit.

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